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The 2023 Pantone colour of the year has officially been announced! And for the first time in 8 years, a shade of red has shown up on Pantone’s popular colour announcement. Introducing…Viva Magenta!
Pantone is a company that specializes in color matching systems and guides. They are best known for their Pantone Matching System (PMS), which is used in the graphic design, fashion, and printing industries. The PMS is a standardized color matching system that assigns a specific number to each color, allowing for consistent and accurate color reproduction across different mediums.
Pantone releases an annual “Color of the Year” selections, which are chosen by a panel of experts to reflect current trends in design, art, and culture. These colors are intended to inspire and guide designers, marketers, and other professionals in their use of color in various industries.
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What is Viva Magenta?
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
Pair with other pinks and reds to create a delightful aesthetic. The richness of the Magenta stands out particularly well amongst softer colours, helping to create a visual hierarchy. Alternatively, pair with a complimentary colour to create a nice element of contrast.
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Urban Kitchens – Quality Kitchens at Affordable Prices
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